I am a New York-based writer with experience in retail, publishing, editorial, advertorial and agency work. In addition to copywriting for luxury brands such as Tory Burch, Chanel and David Yurman, I also work with mass market retailers on their day-to-day marketing needs. I routinely tackle product descriptions, e-blasts, site refreshes, digital banner ads, social media posts, printed collateral, training manuals, retail blogs and store signage, from the concept to proofing stages.
Selected work
Chanel
Valentine's Day e-mail
E-mail blast encouraging post-holiday, pre-New Year sales
E-mail blast promoting a new matte lip color collection and matte topcoat for nails
E-mail blast focusing on a new eyeshadow formula
E-mail blast promoting iconic nail shades
E-mail blast promoting three winter-perfect heritage fragrances
E-mail blast promoting Chanel Temporary Tattoos
E-mail blast promoting holiday gifting
E-mail blast promoting lip liner range
E-mail blast promoting seasonal nail color trends
E-mail blast promoting a Chanel heritage fragrance
E-mail blast promoting the brand's darkest nail shades
The first of a three-part skincare e-mail
The second of a three-part skincare e-mail
The third of a three-part skincare e-mail
MCM Worldwide
Product description
Product description
Product description
Product description
Product description
Product description
Product description
Product description
Product description
product description
product description
product description
Product description
Product description
Tory Burch
Blog post.
Product description.
Product description.
Product description
Product description
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description for new home collection
Product description for new home collection
Landing page copy
Landing page copy
Jewelry care card
Shoe care cards
Oscar de la Renta
E-mail blast with a summer entertaining theme
E-mail blast promoting the season's hero accessory
E-mail blast promoting summer's nautical trend
E-mail blast promoting bath & body for Mother's Day
E-mail blast promoting dressing for the Kentucky Derby.
3.1 Phillip Lim
Product description
Product description
Product description
Product description
Product description
Product description.
Product description.
Product description.
Product description.
Product description
Product description
Product description.
Product description.
Product description.
Product description.
Rebecca Taylor
Product description
Product description
Product description
Product description
Product description.
Product description.
Product description.
Product description.
Production description.
Production description.
Production description.
Production description.
Lacoste
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
J Mendel
E-blast for J.Mendel.
E-blast promoting new collection arrival
E-blast promoting gowns during Oscar season.
E-blast promoting new handbag
E-blast promoting Pre-Fall lace separates
E-blast promoting day looks for spring
E-blast promoting new Spring/Summer 2014 Ready-to-Wear.
E-blast promoting new arrival.
E-blast promoting new handbag collection.
About Us page on jmendel.com
Product description for Spring 2014 Ready-to-Wear
Product description for Spring 2014 Ready-to-Wear.
Product description for Spring 2014 Ready-to-Wear.
Product description for Spring 2014 Ready-to-Wear.
Product description for Spring 2014 Ready-to-Wear.
Product description for Spring 2014 Ready-to-Wear.
Tommy Hilfiger
Social media sponsored content
Social media sponsored content
Social media sponsored content
Social media sponsored content
Social media sponsored content
Social media sponsored content
Sponsored social media post, promoting an InStyle/Tommy Hilfiger collaboration.
Sponsored social media post, promoting an InStyle/Tommy Hilfiger collaboration.
Live tweets.
Live tweets.
R13 Denim
Email blast.
Email blast.
Landing page copy
E-mail blast.
E-mail blast.
E-mail blast.
Mother's Day email
Landing page copy
Pre-Spring 2020 Press Release.
Landing page for capsule collection.
Landing page copy
Product description
E-mail promoting capsule collection.
Capsule collection landing page.
Product description
Product description
Product description
Product description
Product description
Product description
Accessibility page.
Email blast.
Email blast.
Email blast.
Email blast.
Bloomingdale's
Page 1 of the opening spread of the Holiday 2006 book
Page 2 of the opening spread of the Holiday 2006 book
The theme of the Holiday 2007 book. I helped concept the resulting campaign.
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I help conceptualize for Holiday
The international celebratory theme I help conceptualize for Holiday
A postcard for a Ralph Lauren Home event
A postcard for a new Lalique collection
An invitation to a Concierge fashion show
ROP ad promoting a Paul Smith fragrance
ROP ad promoting Dior cosmetics
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
A corporate gifts catalogue
A corporate gifts catalogue
A corporate gifts catalogue
A children's apparel catalogue
A children's apparel catalogue
A children's apparel catalogue
A children's apparel catalogue
A children's apparel catalogue
Coach
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Gilt Groupe
Blog post for Gilt Insider
Blog post for Gilt Insider
Blog post for Gilt Insider
Blog post for Gilt's first-ever bridal event
Backstory copy for new designer
Backstory write-up for new designer
Backstory copy for new brand
Backstory copy for new brand
Backstory copy for new designer
David Yurman
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
Email blast promoting the Maritime™ Collection and its inspiration
Gifting email blast
Men's jewelry email blast
Holiday messaging
Ippolita
Home page.
Email blast.
Email blast.
Email blast.
Email blast.
Email blast.
Levi's
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Back to school online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook for fall dresses
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Victoria's Secret
The opening spread of a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A business apparel spread in a spring catalogue
A business apparel spread in a spring catalogue
Onia
Product description.
Product description.
Product description.
Product description.
Capsule collection e-mail
Social media post.
Product description.
Product description.
Product description
Product description
Product description.
New arrivals email.
Father's Day email.
Landing page copy.
Landing page copy.
Landing page copy.
Landing page copy.
Landing page copy.
Rodales.com
Product description for new e-commerce launch
Product description for new e-comm launch
Product description for new e-commerce launch
Product description for new e-comm launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
KraftWorks
Spa Menu for Red Door Union Square
Spa Menu for Red Door Union Square
Spa Menu for Red Door Union Square
Spa Menu for Red Door Union Square
Spa Menu for Red Door Union Square
Script for Elizabeth Arden Web Video
Script for Elizabeth Arden Web Video
Lenticular for La Prairie
E-blast for La Prairie
Physician's Formula Print Ad
Physician's Formula Print Ad
Physician's Formula Print Ad
Playtex Intimates Rich Digital Banner
Eblast for Playtex Intimates
Flash banner for BOYDS specialty store in Philadelphia
Static banner for BOYDS specialty store in Philadelphia
Vogue Australia
Designer write-up for online feature
Designer write-up for online feature
Story promoting Australian premiere of L'Amour Fou
Model write-up for online feature
Model write-up for online feature
Online advertorial for holiday
Online advertorial for holiday
Model write-up for online feature
True & Co.
Blog post.
Blog post.
Blog post.
Blog post.
InTouch Weekly
Page 1 of a two-page fashion spread
Page 2 of a two-page fashion spread
Page 1 of a six-page makeover story
Page 2 of a six-page makeover story
Page 3 of a six-page makeover story
Page 4 of a six-page makeover story
Page 5 of a six-page makeover story
Page 6 of a six-page makeover story
Dylan's Candy Bar
Meta tag-heavy copy for fashion landing page
Meta tag-heavy copy for beauty landing page
Meta tag-heavy copy for beauty landing page
Meta tag-heavy copy for beauty landing page
New York Times TimesLimited Offers
NYT TimesLimited offer
NYT TimesLimited offer
Yin Beauty Spa offer
DailyCandy
Travel story pertaining to France's Loire Valley
Mother's Day brunch story
Transportation-themed hotel story
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Miscellaneous
Showroom brochure for Via Spiga
Showroom brochure for Via Spiga
Product description.
Product description.
Product description.
Product description.
Landing page copy.
Landing page copy.
Home page positioning statement for independent fashion label
Product description.
Product description.
Service description.
Page 1 of a two-page book review
Page 2 of a two-page book review
About Us page for Walters Faith Jewelry
Page 1 of a four-page accessories spread
Page 2 of a four-page accessories spread
Page 3 of a four-page accessories spread
Page 4 of a four-page accessories spread
Product page for e-commerce
Daily blog post
Daily blog post
Daily blog post
Daily blog post
Daily blog post
Restaurant review for sheckys.com
Restaurant review for citysearch.com
Salon review for newyorkmag.com
Salon review for newyorkmag.com
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Story contribution to novel about retail shopping
View Maria's Resumé for more information and complete contact details.